The Association Made of Cattail (AMC) is a Hungarian Association founded 20 years ago by people who wanted to preserve the local cattail-weaving tradition. They create both functional and decorative objects using traditional weaving techniques. Our trials showed that while they have excellent skills and motivation, their current products lack differentiation and premium looks. Therefore, their perceived value is too low compared to how manual labor intense (and hence, expensive) it is to produce them. Our project aims to create new collections with a USP, utilizing new materials and touches of color in bigger and more contemporary products. We also want to introduce new process elements (documentation, measurements) to increase internal production efficiency.
AMC, the Association Made of Cattail is specialised in cattail weaving, a traditional craft from Tapé, Hungary. When woven, long cattail stalks change into beautifully textured surfaces. The natural expression of the raw material has a comforting feel and a smooth tactility. With SLICE, our team gives the raw material another dimension: the one of furnitures. The flexibility of woven cattail is here applied on curved wooden structures. These functional furnitures keep the organic feeling and tactile aspect of their main raw material.
